The Beauty Of Cosmetic Surgery - 899 Words

Elliott (2011) argued that popular and media culture today are introducing a wholesale shift away from a focus on personalities to celebrity body-parts and their artificial enhancement. The interest of celebrity is gazing at their body-parts, and it links the relationship between celebrity culture and cosmetic surgery. While there is a desire on being alike to the celebrity can achieve beauty, the demand of cosmetic surgery has increased in the society. As not many people could meet the standard of beauty, cosmetic surgery is the fastest way to obtain a perfect body and is generally accepted by the public nowadays. It allows the commodification of the body. Swami (2009) reported that individuals who have negative self-perceptions of their attractiveness or are dissatisfied with their appearance may view cosmetic surgery as a means of repairing damaged self-concepts. For those who are distanced from the ideal beauty, cosmetic surgery provide an opportunity to have a modification of t he body, it is a process of using money to exchange beauty. And it become increasingly popular in the society as many people are seeking for the face of celebrity, cosmetic surgery fulfills people’s desire in creating the perfection of the body. Maltby (2011) suggested that higher levels of celebrity worship will be associated with elective cosmetic surgery with the individual establishing an identity using the celebrity as a physical exemplar. Celebrity body as a commodity is always associatedShow MoreRelatedCosmetic Surgeries and Beauty505 Words   |  2 PagesCosmetic surgery â€Å"Beauty is not in the face; beauty is a light in the heart. Kahlil Gibran. Beauty is not an easy word to define; people may display a different explanations and attitudes toward the real meaning of this word. While some individuals define beauty as our physical, visual appearance, others, find that beauty is more about people’s true feelings and personalities. However, a lot of people who pay more attention to their physical beauty have started to consider getting cosmetic surgeriesRead MoreCosmetic Surgery And Beauty Standards1314 Words   |  6 PagesCosmetic Surgery and Beauty Standards In today’s society, beauty is based on media and what is called a beauty guru. It’s not just what one believes anymore, but what the media portrays. A big beauty influence in today’s media is Kylie Jenner. Not only confessing to having lip fillers, but also launching her makeup brand. The price to pay is steep for those who don’t have the money, but those who can afford it sometimes don’t achieve the look expected. There are those who are born with all the attributesRead MoreCosmetic Surgery - Beauty Or Beast?1775 Words   |  8 PagesBeauty or Beast? â€Å"Don’t like the way you look? Ready for a quick and easy change? We can help you with one simple cosmetic surgery.† We have all heard or seen advertisements like this on television or in magazines, but why is cosmetic surgery so appealing to people, especially women? Cosmetic surgery is used all over the world to enhance one’s features and make people â€Å"happy,† but is it worth it? Is it beauty or is it a beast having cosmetic surgery done? There are many options and things to considerRead MoreCosmetic Surgery : The Risk Of Enhancing Beauty1328 Words   |  6 Pages Cosmetic surgery : The Risk of Enhancing Beauty Cosmetic Surgery has become popular over the years due to the advertisement of celebrities who embrace their surgery to refine their beauty. For example, an article by Anthony Elliot, he labels cosmetic surgery as Drastic plastic: The rise of cosmetic surgical culture; Celebrity obsession: Fame, fortune and faking it; Want-now consumerism: Immediate transformation, instant obsolescence; and Making the cut: Cosmetic surgical cultureRead MoreCosmetic Surgery Is Becoming An Acceptable Solution For Beauty987 Words   |  4 Pagesthe beauty needs of everyone. Aesthetic technologies are going along with the change of beauty over the time and changing the perception of beauty. Not only nature beauty brings criterion for beauty definition, but also artificial beauty is mutating the standard prescript and the view of beauty. Elective plastic surgery is becoming an acceptable solution for anyone who would like to improve the appearance. The statistics in Medical News Today shows that â €Å"approximately 65,000 surgical cosmetic proceduresRead MoreCosmetic Surgery Is Becoming An Acceptable Solution For Beauty1552 Words   |  7 Pages People have created the modern technical methods to serve the beauty needs of everyone. Aesthetic technologies are going along with the change of beauty needs over the time and adjusting the perception of beauty. Not only nature beauty brings criterion for beauty definition, but also artificial beauty is mutating the standard prescript and the view of beauty. Elective plastic surgery is becoming an acceptable solution for anyone who would like to improve the appearance. The statistics in MedicalRead MoreCosmetic Surgery Is Becoming An Acceptable Solution For Beauty1579 Words   |  7 Pages People have created modern technical methods to serve the beauty needs of everyone. Aesthetic technologies are going along with the change of beauty needs over the time and adjusting the perception of beauty. Not only does natural beauty bring criterion for beauty’s definition, but also artificial beauty is mutating the standard prescript and the view of beauty. Elective plastic surgery is becoming an acceptable solution for anyone who would like to improve their appearance. In a report from MedicalRead MoreCosmetic Surgery : A Woman s Beauty Through Surgical Procedure1455 Words   |  6 Pagesbeautiful.†Cosmetic surgery is enhancing, not improving the function, a person’s natural beauty through surgical procedure. Cosmetic surgery used to be for mostly the rich and famous because of its cost. Although, it is still not covered by health insurance, it has become affordable, making an option for almost anyone who which to alter their appearance. Some of the most po pular surgeries are facelifts, brow lift, breast augmentation, rhinoplasty(nose), tummy tuck, and liposuction. Although cosmetic is marketedRead MoreHow Has Cosmetic Surgery Change The Way Females See Beauty Standards?1618 Words   |  7 PagesHow has cosmetic surgery change the way females see beauty standards? The Impact of Cosmetic Surgery   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"Kristen, a fifteen-year-old girl from New Jersey, began to develop curves at the age of 15, and she was distressed that her breasts didn’t come next. Because of this, she didn’t feel like a woman. In fact, she was not yet a woman at 15. Nonetheless, for someone who was raised inside a culture of being surrounded by celebrity obsessions and unrealistic TV shows—not to mention that two of herRead MoreCosmetic Surgery1507 Words   |  7 PagesShould cosmetic surgery be encouraged to the general public? Cosmetic surgery is defined as â€Å"any medical operation which is intended to improve a person’s appearance rather than their health† (Cambridge Dictionary, 2003, p.275). By definition, cosmetic surgery is a common practice used to modify the physical outlook of people, especially for women. This is definitely a luxury, which is not necessary to the public. Starting from the 20th century, however, cosmetic surgery is no longer a luxury

Trader Joe’s Methodology Free Essays

Methodology The objective of this assignment is to answer the question: Should Trader Joe’s go into the Danish Market? To help answer this problem formulation we have made 6-sub question that research different condition whish must be in place before considering entrance of a new market and the different problem that can occurs. To begin with we have gone through a process of gathering secondary data through Desk-research about The company trader Joe’s, its concept and products. We did the same thing with the Danish grocery market and its consumer segments. We will write a custom essay sample on Trader Joe’s Methodology or any similar topic only for you Order Now Through our secondary research we came across different issues that Trader Joe’s might face when breaking into Denmark (Copenhagen). First of all, we will need to find a matching target group for Trader Joe’s? (Sub question 1). Having found that, we want to study their buying behavior and see what is important for them when buying groceries? (Sub question 2). Up next we will like to see what determine Trader Joe’s success in Denmark? (Sub question 3). Besides that we will like to see if its success depends on adaptation and should Trader Joe’s adapt and change (sub question 4). Finally Do they have a chance to compete with the already existing supermarkets in Copenhagen (sub question 5) and what are the difficulties in entering the Danish market (sub question 6) With the secondary information in hand, we also beginning to build up an image of Trader Joe’s as possible target group and of how we can reach to them. (Our assumption of Trader Joe’s possible target group is a young person of both genres between 20-30 of age who is very aware of what he/she eats, want something out of the original and can easily mix grocery shopping and entertaining together. This is just an assumption and we willing to accept otherwise so we set up to examine the truth by conduction research that can give us true primary data. The assignment is based on interviews we did with to experts whish lay foundation for qualitative interviews with 10 grocery shoppers whish then lad to a quantitative survey research with 110 grocery shoppers, for further study. Each step of t he interviews and survey were customized to answer our 6-sub questions whish is going to help us answer our problem formulation. How to cite Trader Joe’s Methodology, Papers

Fantastic Mr. Fox free essay sample

Fantastic Mr. Fox, a PG rated film, is designed for children. However, further review prompts more investigation into its suitability to children because of its adult-level violence and crafty banter. The number of parents who do not let their children watch this movie is substantial. The beginning of the movie is much like a love story, or so one would think. Mr. and Mrs. Fox prepare to steal chickens from a nearby farmer. To a parent, this scene would make it appear to a child that stealing is okay. Whatever age the child is at, he or she is always learning. Using the simplest swear word, mistake or character flaw could potentially translate in that childs behavior. In child psychology, children often repeat behaviors or word patterns that are most appealing to them. If this movie is appealing to a child, he or she uses the implications that are unsatisfactory to the parent. We will write a custom essay sample on Fantastic Mr. Fox or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The movie focuses on an impoverished Mr. Fox, who visits a banker in order to afford buying a new tree. While the characters are arguing, they use the word cuss instead of swearing. All movies are given a rating by the Motion Picture Association of America, however, the rating PG means parental guidance. This means that children who watch this film need to have parental guidance to explain nuances that occur. Unfortunately, this is not always the case. The fact that they use cuss words in Fantastic Mr. Fox to prove a point is inappropriate. The rating PG should be because of a bad scene or two, but definitely not cuss words, stealing and fighting. This is why Fantastic Mr. Fox is not appropriate for children. A good wholesome childrens movie is one that nas a good meaning, an age appropriate story line and does not have the need to swear or cuss. Any child that watches this movie may tart saying cuss when they get angry, because they learned it from this movie when Fox was angry. If you are a parent and you are trying your hardest to teach your kid good morals, respect and manners, why would want them to watch a movie where it will be counterproductive to your parenting. Further into the movie Mr. Fox has a mid- life crisis and starts stealing again without telling his wife. This movie is showing kids that stealing other peoples property is accepted, as well as lying to your loved ones. This, in fact, is wrong. You are saying that using someone elses property that they have worked for, and in turn, sing it to benefit yourself is permitted. There is a reason why, as adults, we get Jobs and become responsible. We make money to buy our own provisions to provide for our families. It is exactly what we should be teaching our kids, and not what this movie is teaching. If you were to make this movie your guidelines for your life, you would either end up in Jail, or a correctional facility. You could end up living a very lonely life. A lonely life is exactly what the characters son has. Ash is very different from all the other characters, which allows him to be picked on easily. Even though Ash tries to fit in, he is excluded everywhere- even at home. He never gets the love and attention a son should get from his father. Ash is rejected at home, school and with his friends. The entire movie, he tries to get his father to notice him, whether its good or bad attention. Additionally, Mr. Fantastic is rejecting his own son because hes too different. If you are a parent you love your kids no matter how different they are, what they look like or even if they act a little immature. While this goes on, you also have the death of the rat. If you are going to have eaths censor them. There is no need to show this character getting electrocuted. This could potentially traumatize your child or possibly affect how your child sleeps at night by giving them nightmares. For most children a gruesome death like this one could possibly alter how they grow up and look at life. As children grow up they should be exposed to age appropriate movies. Andersons Fantastic Mr. Fox is not a child friendly movie. Along with all of the vulgar humor, lying, stealing and neglect; what is wrong with todays society and believing that this is acceptable behavior to teach our children.

Interview Simplifying the RFP Response Process

INTERVIEW: SIMPLIFYING THE RFP RESPONSE PROCESS Regardless of the size of your business, you will likely have to answer a Request for Proposal (RFP) at some point, in order to secure larger, more lucrative contracts. But with so many RFPs containing 100 pages or more, the proposal writing process can be overwhelming for many companies. In this interview, writing expert Wintress Odom breaks down the response process into more manageable pieces and answers some of your most important questions about how to write a proposal that will land your company at the top of the â€Å"yes† stack, including: What are some of the biggest mistakes companies make when drafting  an RFP response? How should you prepare for an RFP? What challenges do companies typically face when answering an RFP? How can  you  best overcome those challenges? Click the play button below to listen to the interview. document.createElement('video'); https://www.thewritersforhire.com/wp-content/uploads/2016/10/POB_Interview_Wintress-RFP.mp4

Viking Longships Essays

Viking Longships Essays Viking Longships Paper Viking Longships Paper The Vikings are peoples that were originally from Scandinavia. Scandinavia is now Denmark, Norway, and Sweden. From the eight to the eleventh century, these people originally referred to as Norsemen began to raid places in Europe and other countries they became referred to as Vikings. The name Viking, originates from the place Viken in the Oslofjord. The Oslofjord is a bay south-east of Norway. Vikings are known for plundering from other societies. They are usually shown that the whole Viking nation went out to help on these raids but, they were done mostly independent by chieftains that obtained men who were willing to aid and longships. Viking Longships are the warships of the Vikings. These ships were used mostly for raids because of their ability to travel swiftly in coastal waters, open waters, rivers, and estuaries and travel long distances. The Longships are usually in between twenty to thirty-five meters long. The largest Longship discovered was at Roskilde Harbor, which is in Demark, and it was 35 meters in length. It had the capacity to carry 72 oars and a crew of 100 men. Tree- ring analysis places this ship to be created around 1025 A. D. The Longships usually carried between twenty to sixty Viking warriors. The ship was also big enough for all the equipment that the Vikings had to transport, and the loot that they plundered. These Longships were light-weight and strong. They were created with a square sail. The square sails were made of woven wool. The sail could be pulled down over the crew to protect them during rough storms. The sail is what allowed the Longship to sail so quickly throughout rough seas and other waters. The sail in combination with the oars allowed for the Vikings to sail through open oceans straight through and then switch to using the oars when they were near attacks. The Longships also featured a shallow hull that allows the ship to sail up onto the beach or sail through rivers. This also aided with raiding villages that have centers on the river. Craftsmen in that time would create the boat differently by first splitting an oak tree’s trunk into long, thin planks. The craftsmen attached the boards together with iron nails then to a single sturdy keel and then to each other, with one board overlapping another. The Vikings used this clinker technique as opposed to the more used method of building the skeleton of the hull first. Craftsmen then spaced the floor timbers to the keel of the boat and not the hull. This created flexibility, speed, maneuverability within the boat. Modern replicas of Viking Longships have reached up to fourteen knots and could be closely compared to the speed of modern sailboats. Viking Longships were basically without any civilized religion and their ships often were created with a dragons head on the bow of the ship to protect them from evil sea spirits. The Longship was a great advantage to the Vikings. When a chief or leader died, the Longship was sometimes buried in the grave with the leader or chief. The Vikings believed that this practice would help the dead chief or leader quickly sail to Valhalla. Some dead Viking warriors were placed in their ships when they passed away. The ship would then be set on fire and they would sail away slowly. The Viking Longships basically created the Viking Age, from eight hundred to eleven hundred A. D. A misconception about this period is that the Vikings were the only group of uncivilized people who were running about plundering societies, but in actuality this was just a time where this was almost normal. There were more groups than just the Vikings plundering societies but, the Vikings were just the best at doing it. The model of the Longship paved the way for other models of ships. The Vikings pretty much had a sort of new technology. Citations: (THE VIKINGS) (Hauge, 2002) (Fitzhugh, 2005)

Complete List Open Admission Colleges With 100% Admission

Complete List Open Admission Colleges With 100% Admission SAT / ACT Prep Online Guides and Tips If you’re worried about getting into college, we're here with some news that may ease your mind: There are open admission colleges (aka open enrollment colleges), colleges that offer admission to all students provided that they have a high school diploma or GED. Regardless of your GPA or standardized test scores, you can have the opportunity to pursue a college degree at one of these schools. In this article, we'll define open admission colleges, explain the pros and cons of attending a college with open admissions, and provide you with a list of four-year colleges with a 100% acceptance rate. What Is an Open Admission College? Open admission, or open enrollment, means that everybody who has a high school diploma or GED can attend. Nobody is rejected. Open admission schools have an acceptance rate of 100%. Generally, you don’t have to take the SAT or ACT to be admitted, but many open admission colleges require placement tests. Types of Colleges That Are Open Admission There are public, private independent, private liberal arts, and private religious colleges that are open admission. Examples of public open admission colleges include UTEP, Metropolitan State, and Weber State. The University of Pikeville is an open admission liberal arts college. Arlington Baptist College and Jarvis Christian College are open admission religious colleges. Also, some colleges with open enrollment, including Baker College and Dixie State University offer both associate (2-year) and bachelor's (4-year) degrees. Furthermore, some open admission universities offer distance or online education. The majority of community colleges are open admission. At a community college, you can get a trade certificate, an associate degree, or transfer to a 4-year college to get your bachelor's degree. Community Colleges (2-Year) vs. Open Admission Colleges (4-Year) Although most community colleges and all 4-year open admission universities accept anyone who applies, there are still some major differences between the two types of programs. Most importantly, the bachelor’s degree you receive from a 4-year college is a more advanced degree and will provide more job opportunities than the associate degree you receive from a 2-year college. Nonetheless, each type of school has its own benefits. Let's go through them. Benefits of Attending a Community College Even though 4-year colleges tend to be more highly regarded than community colleges, community colleges do offer some advantages. Lower Cost Most community colleges are a fraction of the price of 4-year colleges.According to the National Center for Education Statistics, the average cost of tuition and fees for 2018/2019 at a two-year school was only $3,660, just over one-third of the cost for a year at a four-year public institution. You Can Transfer to a Four-Year College Community colleges offer you the opportunity to transfer to a 4-year college and get a bachelor’s degree. In fact, many public 4-year colleges offer guaranteed admission to in-state community college students if they fulfill certain requirements. Some of my former students attended community college and were able to transfer to prestigious colleges like UC-Berkeley and UCSD. Many Community Colleges Offer Certificates in Specific Trades Whereas 4-year colleges tend to offer degrees in more academic or scholarly fields, most community colleges offer certificates in trades that directly lead to employment. The majority of certificate programs can be completed in less than a year. Common certificate fields of study include health care, cosmetology, auto mechanics, and computer and information services. You can get a cosmetology certificate at a community college. (COD Newsroom/Flickr) Benefits of Attending a Four-Year College Besides the increased opportunities and higher income you're likely to receive if you get a bachelor's degree vs. an associate degree, there are additional benefits of attending a 4-year college right out of high school. You're More Likely To Get a Bachelor's Degree Students are more likely to get a bachelor’s degree if they start their post-high school education at a 4-year college. In my experience, only the most motivated students who attended community college ended up transferring and receiving bachelor’s degrees. While everyone at a 4-year college is pursuing a bachelor’s degree, many community college students aren’t. You have to be more driven and fulfill all the necessary requirements to transfer to a 4-year college. Better Social Life Four-year colleges tend to offer better social lives for their students. Many community college students only spend time on campus when they’re in class. The average age of community college students is older; there are many part-time students and older people who are trying to continue their educations. At four-year colleges, even those where the majority of students don’t live on campus, there are usually more extracurricular activities and out-of-class interaction between students. Takes Less Time To Get a Bachelor's Degree On average, it takes longer for a community college student to receive a bachelor’s degree than it does for a student who starts at a 4-year college. According to the National Center for Education Statistics, the average time it takes to complete a bachelor’s degree is: 71 months for students who begin at 2†year colleges 55 months for students who begin at 4-year public colleges 50 months for students who begin at 4-year private colleges The lower cost of community colleges mightbe offset by the additional time it could take to receive a bachelor’s degree. Open Admission vs. More Selective Colleges You may end up deciding between an open enrollment college and a more selective college when you're making your college decision. I'll break down the advantages of each type of institution. Benefits of Open Admission Colleges Because of the lower admission requirements at colleges with open admissions, it may be easier to excel in more demanding subjects at an open admission college because you’re likely competing with fewer gifted students, and you may be able to maintain a higher GPA. A higher college GPA can increase your chances of gaining admission to graduate or professional schools and getting certain jobs after you graduate from college. Also, the cost of open admission colleges, especially public open admission colleges, is usually lower than those of more selective institutions. Even when comparing private colleges, colleges with open enrollment tend to be cheaper than more selective schools. The tuition and fees for Jarvis Christian College, a private Christian college with open enrollment in Hawkins, Texas is $,720. That's significantly cheaper than the $48,330 tuition and fees for Rice University, a selective private school in Houston, Texas. For comparison, the tuition and fees for Texas AM, a public university, is $,036 for in-state students and $31,214 for out-of-state students. Lastly, open admission colleges offer you the opportunity to be around more diverse types of students. Open enrollment colleges typically enroll many more older students and part-time students who might have full-time jobs or families. More selective colleges tend to be composed mostly of students who did well in high school and attended college right after graduating high school. Part of the education you receive in college comes from being around different types of people who have different backgrounds and perspectives. You can save money by attending an open admission college. (Images Money/Flickr) Benefits of More Selective Colleges Often, schools are judged based on their acceptance rates. Schools with higher acceptance rates tend to have worse reputations than more selective colleges. While you can accomplish your academic and professional goals by studying at any college, it can be more difficult to get certain jobs or admitted to more selective graduate school programs from a less prestigious university. More selective colleges often have a higher caliber of student. In college, you learn from and are inspired by your peers. More selective schools have a greater percentage of driven students with advanced academic skills. Lastly, more selective schools typically have more resources. Because they have more resources, more selective schools often have better dorms, academic facilities, and more prestigious professors. List of Open Admission Colleges All of the colleges on the list are 4-year colleges with 100% acceptance rates. I put the public colleges are in bold. Besides these colleges, there are a number of colleges that are close to open admission. They have acceptance rates of between 97% and 99.9%. Assuming you meet minimum requirements, you’ll almost definitely gain admission. Check out our list of schools with the highest acceptance rates. Some seminaries and schools of religious teaching, like yeshivas and rabbinical colleges, are also open admission, but I didn't include them in this list. Alabama School City State Columbia Southern University Orange Beach AL Heritage Christian University Florence AL California School City State Academy of Art University San Francisco CA Coleman University San Diego CA Life Pacific College San Dimas CA National University La Jolla CA Northwestern Polytechnic University Fremont CA Connecticut School City State Holy Apostles College and Seminary Cromwell CT District of Columbia School City State University of the Potomac Washington DC Idaho School City State Boise Bible College Boise ID Lewis-Clark State College Lewiston ID Kentucky School City State University of Pikeville Pikeville KY Massachusetts School City State Boston Architectural College Boston MA Maryland School City State University of Maryland University College Adelphi MD Michigan School City State Baker College of Auburn Hills Auburn Hills MI Baker College of Cadillac Cadillac MI Baker College of Clinton Township Clinton Township MI Baker College of Flint Flint MI Baker College of Jackson Jackson MI Baker College of Muskegon Muskegon MI Baker College of Owosso Owosso MI Baker College of Port Huron Port Huron MI Minnesota School City State Metropolitan State University St. Paul MN Missouri School City State Missouri Western State University St. Joseph MO Harris-Stowe State University St. Louis MO Nebraska School City State Wayne State College Wayne NE New Hampshire School City State Granite State College Concord NH New Mexico School City State New Mexico Highlands University Las Vegas NM Santa Fe University of Art and Design Santa Fe NM Western New Mexico University Silver City NM New York School City State Medgar Evers College Brooklyn NY Ohio School City State Ohio University Southern Ironton OH Oklahoma School City State Cameron University Lawton OK Oklahoma Panhandle State University Goodwell OK Texas School City State Arlington Baptist College Arlington TX Fisher More College Fort Worth TX University of Texas at El Paso El Paso TX Jarvis Christian College Hawkins TX Utah School City State Dixie State College St. George UT Utah Valley University Orem UT Weber State University Ogden UT Washington School City State City University of Seattle Bellevue WA What's Next? As you're going through the college application and selection process, make sure that you're researching colleges to make sure you attend the best college for you. Figure out whether you should go to a rural, urban, or suburban college. If you're concerned about college costs, check out these 79 colleges with full ride scholarships. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

MGMT Essay Example | Topics and Well Written Essays - 500 words - 1

MGMT - Essay Example nditions firm revise their method of operations and subsequently adjust their offerings in order to ensure that they continuously serve their customers well. This article though not directly related with the organizational behavior but indicates a vital link between the organizations and its customers and how things change over the period of time. Organizations tend to adjust their prices on different occasions in order to accommodate their customers so that not only sales can be generated but publicity shall be achieved. This article therefore perfectly describes such situation. This article provides a critical insight into how the organizations set their prices and bundle their overall offering. What is also critical to note that this article offers an opportunity to understand the pricing dynamics and how they are affected? This is quite interesting article in the sense that it sheds light on different aspects of organizational behavior. First it is all about how organizations actually lock in their customers and what are some of the ways in which organizations can formulate strategic alliances in order to take benefit of each others strengths and core competencies? Google is unique in the sense that it has been able to change the way people tend to experience the web and internet. This article is also an ample proof of how organization like Google is reshaping the industry dynamics and continuously evolve itself into different markets in order to take benefit from the smaller opportunities offered by the different niche markets. This article provides a good example of how organizations compete with each other and take benefit from the space left behind by other organizations. This is interesting in the sense that it also offers a very good example of how market leaders work and how others follow them. This is interesting in the sense that it offers a good example of how businesses are developed as family businesses and how they are managed on long term

Applying for residency program in surgery Personal Statement

Applying for residency program in surgery - Personal Statement Example Although other medical practitioners may look upon dentistry as a â€Å"breeze† course, the reality is that this particular type of course is just as demanding as any other medical degree. It still requires academic ability, personal motivation, diligence, and perseverance. With the current trend in the modernization of treatments in the dental field, it has become as equally exciting as any other medical field in the world today. It is because of the aforementioned reasons that I would like to have an opportunity to further my dental career by concentrating on the completion of a residency program with your reknowned teaching university. Having spent a part of my career as a teaching assistant at Kind Saud Bin Abdulaziz University for Health Sciences (Oral and Maxillofacial Division) I have already managed to develop leadership abilities thanks to the time I spent managing an oral clinic for them. Having spent a great deal of time in the USA at the moment, I have spent an impressive number of hours at the Department of Oral and Maxillofacial It was at UNC where I developed my dental surgery skills further by participating in ward rounds, assisting in theater and out patient clinics, as well as attending didactic sessions. All of the clinical experience that I have gained through the years have proven only one thing to me. I was born ready to become an oral and maxillofacial surgeon. This is my life calling and mission. I take great pride in the way that my work in this field, no matter how minor the contribution I made, has already helped to improve my patients lives. With the help of your esteemed university and its group of trailblazing teaching dentists, I hope to be of even greater help to the patients who entrust their oral health to me in the

Establish and adjust the markrting mix Essay Example for Free

Establish and adjust the markrting mix Essay 1. Research Your Choice of organization Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930s by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well-known personality throughout thousands of KFC restaurants Worldwide. Quality, service and cleanliness (QSC) represents the most critical success factors to KFCs global success. KFC has a number of ambitious aims and objectives: To increase its percentage share of the fast-food market. To improve profit margins year-on-year to fund the growth of the company. To return profit on investments to owners and franchisees. The way that KFC reaches these targets is decided by the companys internal strategy and objectives. Company and Marketing Strategy: Partnering to build customer relationships a. Marketing Strategy KFC used the Demographic Segmentation, Geographic segmentation, and Psychographic segmentation. In demographic segmentation, the market is divided into groups based on an age, gender, family size, income, occupation, religion, race and nationality. KFC divides the market on demographic basis in this way: ïÆ'Ëœ Age is between 6-65. Gender is both males and females. Family size is 1-2, 3-4, 5+ Income is Rs 10,000 n above. Family lifestyle is almost all. KFC has outlets internationally and sells its products according to geographic needs of the customer. In India KFC focuses how geographically its customers demand different products. In north India Chicken is the main selling product, while in the south the Veg. items sell more than the chicken. Dividing a market into different groups based on social class, lifestyle, or personality characteristics is called psychographic segmentation. KFC divides market on the basis of psychographic variables like: Social class- Upper and Middle class. Lifestyle is not specific. Personality is ambitious and authoritarian b. Target Marketing As the outlets of KFC are in posh area and prices are too high (overhead expenses-rent, air-conditioning, employees), so KFC targets upper and middle classes. Target market depends upon size and growth rate of population, Company resources and structural attractiveness of market segment. c. Market Positioning For a product to occupy a clear, distinctive and desirable place relative to â€Å"Competing products in the minds of target consumer.† In KFC feedback is taken from the customer in order to know the customer demands and then improvements are made in products. KFC focuses on pure and fresh food in order to create a distinct and clear position in the minds of customers KFC has a strong brand name and they are leading the market in fried chicken. 2. Identify the Key Characteristics of their products and services and their significance to the market. Product Line: KFC product line includes all chicken based products. Burgers: The burger category includes the Zinger Burger, Colonel’s Chicken Burger, Colonel’s Fillet Burger, SUB60 and 80, and Zinger Jr. They have also introduces a Fish zinger burger. Chicken Pieces: The chicken involved the product line with different number of chicken pieces like 1 piece, 2 pieces, 5 pieces and 10 pieces chicken. Combos: The combo includes the different meal as Chicken Meals, Sandwich Meals and Family Meals. Desserts Beverages: The desserts and beverages offered by KFC are Fruit Salad, Regular Large Drink, Regular Large Mineral Water, Tea, Scoop of Walls Ice cream and Coffee. Snacks Side Orders: The snacks and side orders served by the KFC are Arabian Rice, 5 10 Pieces Hot wings, Dinner Roll, Regular Large Fries, Hot Shots, and Corn on the  Cob, Hot Crispy Soup and the Cole Slaw. 3. Review pricing policy and analyse pricing variables to determine their effect on demand.

Extended Families Essay -- Television Media TV

Extended Families The evolution of extended families has progressed far from the early black and white episodes of The Addams Family, to the country life of The Waltons, and to the crazy lives of the family in Full House. It is clear that the changes in the portrayals of families provide audience members with a picture of families being more complex if nothing else (Bryant, 2001). Therefore, it is certain that each decade has surpassed the other in its growth and development of extended families. The 1960s series The Addams Family showed a very good example of an extended family. The extended family included Gomez Addams (an eccentric cigar-smoking millionaire lawyer), Morticia (his slender wife), Pugsley (their son), Wednesday (their little girl), Grandmama Addams, Uncle Fester, Cousin It, and Lurch (the family’s zombie butler). Other people residing in the household included Thing (a disembodied hand), Kit Kat (a cowardly lion), and Cleopatra (an African strangling plant). These are all different members of one big family that have come to live together to be a perf... Extended Families Essay -- Television Media TV Extended Families The evolution of extended families has progressed far from the early black and white episodes of The Addams Family, to the country life of The Waltons, and to the crazy lives of the family in Full House. It is clear that the changes in the portrayals of families provide audience members with a picture of families being more complex if nothing else (Bryant, 2001). Therefore, it is certain that each decade has surpassed the other in its growth and development of extended families. The 1960s series The Addams Family showed a very good example of an extended family. The extended family included Gomez Addams (an eccentric cigar-smoking millionaire lawyer), Morticia (his slender wife), Pugsley (their son), Wednesday (their little girl), Grandmama Addams, Uncle Fester, Cousin It, and Lurch (the family’s zombie butler). Other people residing in the household included Thing (a disembodied hand), Kit Kat (a cowardly lion), and Cleopatra (an African strangling plant). These are all different members of one big family that have come to live together to be a perf...

Levis Strauss & Co. an Analysis

Levi Strauss & Co. An Analysis EEP 142 Group Project Young Lee James Moon Michael Lin Problem †¢The Levi Strauss company is experiencing losses and is continuing to under-perform in the denim jean market. †¢The firm faces the general problem of a dominant firm losing market share when more firms enter the market. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Background – History †¢The company was founded by Levi Strauss in 1853 primarily selling wholesale dry goods. The company was founded in San Francisco, California. A tailor named Jacob Davis thought of an idea to use copper rivets to reinforce the points of strain on pants. †¢Davis and Strauss purchased the patent of the idea of using copper rivets in clothing on May 20, 1873. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Background – Company Growth †¢The innovation of the rivets in the jeans differentiated Levi’s j eans from others because of its increased durability. †¢Over the years, Levi’s jeans have become more popular, initially due to its durability. Jean products expanded, targeting different consumers. Levi Strauss & Co. eventually captures most of the denim jean market, becomes the largest manufacturer of jeans, and profits reach $1 billion by 1974. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Background – Time Line †¢1853: Levi Strauss begins selling dry goods in San Francisco. †¢1873: Levi Strauss & Co. patent riveted jeans and begin selling them. †¢1912: Koveralls, denim playsuit for children, is first nationally sold product for the company. †¢1935: Company sells first blue jeans for women. †¢1940s: U. S. overnment issues denim work clothes for employees in the defense industry. †¢1974: Company sales reach $1 billion †¢1986: Company introduces Dockers as a new casual line of clothes Problem B ackground Successes Competition Solutions Responsibility Conclusion Q&A Successes – Monopoly †¢Since the patent of the rivets in jeans in 1873, the company achieved monopoly power. †¢Monopoly power was gained through entry barriers. –The patent granted the firm monopoly rights to sell riveted jeans. †¢Also by product differentiation –The rivets on the jeans allowed for longer durability, a form of vertical differentiation. Product differentiation and barriers to entry allowed the company to gain more popularity and market share. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Successes – Expansion †¢By 1977, Levi Strauss & Co. is the world’s largest jean manufacturer. †¢Department stores and boutiques sell Levi’s products and are additional channels of distribution for the company. †¢Levi’s provides a wide range of products that target different market segments, capturing demands. †¢After the release of the 501 product line, Levi’s enjoys worldwide market dominance in the denim jean market. Levi Strauss & Co. maintains it’s image as an American Icon and the originator of American jeans. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Successes – Positioning †¢Other marketing strategies, like the position of the product, created increased differentiation, contributing to the companies market power. †¢In 1930s, the company survived the Great Depression due to increased interest in Western culture. –Jeans were positioned as being worn by â€Å"cowboys. † cowboys. † †¢Levi’s jeans were issued to employees in the defense industry (including veterans) during World War II. Post World War II, veterans that went to college wore Levi’s jeans on Levi’ campuses, increasing popularity. †¢WWII veterans were regarded as heroes. –Jeans were shown to be suitable for casual wear, rather than work. work. –During the Baby Boom era, Levi’s targets younger consumers and Levi’ positions product as â€Å"cool. † cool. † †¢Early movie stars wore Levi’s jeans. An example of celebrity endorsement Levi’ †¢Consumer demand shifts from durability of jeans to fashion of jeans. –Culturally, jeans became symbol of youth and rebellion In 1960s, student protesters wore jeans as a uniform †¢In 1970s, company sells bellbottom jeans †¢ The firm positioned its products with changing times and changing demands, keeping existing customers and capturing new markets. Increases in sales ultimately increased profits Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Competition – Effect †¢Levi Strauss & Co. was threatened by competition, because barriers of entry were relatively low in the jean market. (excluding the patent) †¢S ome of Levi’s competitors include: –Calvin Klein –Gap Jeans –VF Corp (Lee, Wrangler) –Tommy Hilfiger The entrance of new competitors had many effects on Levi’s. –Levi’s no longer has monopoly power more competitive prices Levi’ lower profits –Availability of substitutes firm faces increase in elasticity of demand –Consumers prefer other brands. Levi’s customers buy from competition Levi’ lowering Levi’s market share. Levi’ †¢These newer upstarts are able to â€Å"chip away† at Levi’s market dominance because they are able to capture segments. –VF Corp captures low-end jean consumers; Calvin Klein captures highlowhighend consumers. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Competition – Strategies †¢Competitors successfully were able to take from Levi’s market due to heavy advertising and branding. Branding was especially effective for companies like Calvin Klein that targeted high-end consumers. †¢Some of the marketing strategies that competitors like Calvin Klein used to differentiate their product and brand included: –Celebrity endorsements (Calvin Klein and Brooke Shields) –Up-to-date European product designs (low-rise, tighter) Up- to(low–Advertise jeans as â€Å"designer. designer. † †¢These advertisements were used as a barrier to entry, because of spurious product differentiation. Although Levi’s jeans may be physically the same as its competitor’s, consumer preferences are affected by brand name. †¢In addition to the idea of branding, Levi’s largest consumer market were Baby Boomers , and by the time competitors increased in the 1980s, the Levi’s brand was perceived to be â€Å"mommy jeans. † This reinforced the more youthful perception of other brands. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Competition Premium Jeans †¢Levi’s failed to recognize and enter a new and booming premium jeans market, originating in 2000 and led by brands such as Seven For All Mankind, True Religion, and Rock & Republic. †¢Levi executives themselves admitted failing to see the premium jeans trend, and the company was forced into radical cost-cutting, closing dozens of factories and laying off thousands of workers. †¢The premium jeans market has over the last five years largely driven the growth of an otherwise stable jeans market, as premium jeans sales grew at a 40-45% rate for multiple years. Levi’s failure to adequately respond to this trend was a large part of its posting declining sales in nine out of ten years prior to 2007. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Solutions – Advertising †¢With the rise of competitors and decrease in brand image, Levi Strauss & Co. makes use of edgy advertisements. †¢Brand Loyalty –Many of Levi’s ads stress brand loyalty to maintain existing customers. Levi’ The word â€Å"original† is used many times. original† –Some tv ads are set in the late 1800s, stressing the historic value of the company. Brand Image –At the same time, Levi’s ads stress the â€Å"youthfulness† of their brand Levi’ youthfulness† jeans. –The 501 product line and the Red Tab collections offer jeans that appeal that to younger consumers competing with the high-end jean competitors. high–Television advertisements a re more innovative and target younger crowds. –http://www. youtube. com/watch? v=CSG807d3P-U http://www. youtube. com/watch? v=CSG807d3P–http://www. youtube. com/watch? v=skWFyop_pxU&feature=related –http://www. youtube. com/watch? v=W-SZN1VRIl4&feature=related http://www. youtube. com/watch? v=W- These marketing strategies however did not help with the worldwide decrease demand for jeans. This implies that other clothing is becoming a substitutable good for jeans. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Solutions – Alternative †¢Although Levi Strauss & Co. had worldwide market dominance in the 1980s after the release of 501 product line, profits continue to plummet due to: (1) decrease of demand for jean products and (2) more competition. †¢In 1996, revenues were reported at $7. 6 billion and a U. S. market share of 18. 7%. By 2001 revenues drop to $4. 5 billion and U. S. market share of 12. 1%. †¢I n order to maintain revenues, the company releases the Levi’s signature jeans. –This product line appeals to the low-end consumers. –Decrease in demand for jeans causes market price to drop, so consumers want cheaper jeans. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Solutions – Alternative (cont. ) †¢In 2002 Levi Strauss & Co. makes an agreement with largest retailer Wal-Mart as a supply-chain strategy to massmarket consumers. –Levi’s Signature brand to be sold in Wal-Mart stores exclusively This was an excellent strategic move because Wal-Mart was making large sales while Levi’s could not keep up in sales. This had potential to benefit both parties. –By 2002, Wal-Mart was #1 in the Fortune 500 rating. –Levi Strauss & Co. was ranked #383 in 2002. †¢Although this partnership was a success, Levi Strauss could not offset the slowdown in the aggregate denim jean market, continu ing to loss profits. –2008 Rating for Levi’s: 522 from previous 510 –Profits continue to fall. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Solutions – Alternative (cont. ) Forced to re-evaluate itself by years of declining sales, Levi’s has been able to find some degree of success with primarily the introduction of the Signature line and a largescale streamlining of costs and it’s business. Levi’s is also being helped by its international presence and is currently being benefited by impacts from the global currency exchange market, as the company benefited from the weak dollar. †¢The company is still trying to find a way into the lucrative premium jeans market, introducing a new premium line and hiring famous artists to liven up the brand. Competitor VF Corp. ecided to purchase Seven For All Mankind as their market entry. Problem Background Successes Competition Solutions Responsibility Conclu sion Q&A Responsibility – Background †¢Levi Strauss & Co. is a family owned worldwide corporation with headquarters in North America, Europe, and Asia. –The company is vertically integrated, meaning it owns/has owned factories for every level of production for the jeans. –The company employs about 10,000 people worldwide. †¢Historically Levi Strauss & Co. is recognized as a caring and corporately responsible company. –After the 1906 San Francisco earthquake, he company continued to pay workers as it was rebuilding factories and buildings. –During the Great Depression, the company kept workers busy installing new floors in factories rather than fire them. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Responsibility – Background (cont. ) †¢Levi Strauss & Co. has also taken the lead on social issues. –During the 1940s, the company desegregated its factories bringing white and black worker s together. –In 1980s, the company was very involved in educating people about AIDS providing $37 million to HIV/AIDS services. One of the first companies to extend healthcare to their workers’ spouses. †¢Levi Strauss & Company approach to business: â€Å"profits through principles. † –†As business leaders we have the obligation, both individually and collectively, to make our enterprise not only a source for economic wealth, but also a force for positive social change in the conduct of our business. This principle of responsible commercial success is embedded in our more than 150-year experience, and continues to anchor how we operate today. † Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Responsibility – Sweatshops †¢With increased competition from other jean producers in the 1980s and 90s, like any profit-maximizing corporation, Levi Strauss & Company closed many factories and subcontracted production. –Subcontracted production is cost-minimizing because labor is relatively abundant and wages cheaper. –In order to compete with prices, subcontracting work makes sense. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Responsibility – Sweatshops (cont. ) †¢The company had 6 subsidiary factories in Saipan, capital of the U. S. Commonwealth of the Northern Mariana Islands. –The U. S. Department of Labor cited that workers were paid sub-minimal wages, 7 day work weeks with 12-hour shifts in â€Å"slave-like† conditions. †¢The subcontractor, Tan Holdings Corporation, had to pay a fine of of $9 million as restitution to 1,200 employees. †¢Levi Strauss & Co. claimed no knowledge of the offense, cut-off cutties to Tan Holdings, and issued labor reforms. †¢1999, Sweatshop Watch, Global Exchange, Asian Law Caucus, Unite, and workers filed a class-action lawsuit 3 times to 27 U. S. retailers, including Levi Strauss & Co. Levi Strauss was the only defendant to win the case. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Responsibility – Environmental †¢Continuing on the approach of â€Å"profits by principles,† in 2006 Levi Strauss & Co. launches the Eco clothing line. –Jeans are certified to be made from 100% organic cotton and fully sustainable production processes. This includes cotton untreated by chemicals, pesticides, and manufactured at sustainable carbon emissions. –The jeans are also packed in 100% recyclable and reusable materials. †¢Economic implications Organic jeans are more expensive, due to the added costs to certify these genes to organic standards. –However, discouraging the use of chemicals for cotton is a step toward the right direction. Pesticides have externality costs to the environment and workers, because they are mostly improperly used in poor countries. A reduction in externalities improves social welfare. –In the long-run, sustainable production has the possibility to being profitable. –Corporate responsibility also has long-run profits. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Conclusion †¢Levi Strauss & Company had most of its early success because the firm was behaving monopolistically. The company patented the riveted jeans, increasing durability, and gaining popularity. †¢Over the years, the company maintained profits by providing a wide range of products, capturing new markets, and increasing its market shares. The company created barriers to entry by patents and trademarks, and by differentiating its product from generic jeans. †¢However as more firms entered the market, the company started losing customers and incurring losses. The upstart companies captured niche market shares from Levi’s immense market domination. †¢Despite these reduction of sales, Levi Strauss & Co. maintained its corporate responsible image and progressive stance on social, labor, and environmental issues, which may have long-run profit opportunities. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A References Frith, Maxine. â€Å"The Ethical Revolution Sweeping Through the World’s Frith, World’ Sweatshops. † commondreams. org. 16 April 2005. 2 May 2008 Sweatshops. † commondreams. org. .

Principles of Advertising Study Guide

* Advertising Business – Either using an agency or have your own advertising department/advertise on your own. Government – is a regulatory body, create laws to regulate advertising, things you can advertise and things you cant advertise Cigarete Comercials on TV Lobby – Corp trying to lobby gov. to change for the good, two forces, that think gov, is a positive thing and thinks its good for them to regulate everything and keep things in order. others who think the gov. needs to be smaller, and that they should not have as much control. Society – the culture that your brought up in, tradition, morals and values of the people.Business Finance – the amount of money involved in advertising to promote your product. Marketing – Finding a need that the people want, and filling that need. Advertising – Non personal (to everyone whose watching, not just to one person), Always paid for, communication of info about the companies product, service or idea through the various medias (Television, Radio, Magazines, Internet) Public Relations – figuring out what the people want. Publicity – exactly like advertising but free Personal Selling – what you selling is relatively expensive, and exclusive. Trade shows – where companies get to meet perspective corp. uyers, they can buy a lot of stuff on behalf of their company. Promotions – any inducement or excitement to get you excited about the companies product. (giving out free t-shirts) Operations – whatever the company does Types of markets advertising goes after Consumer Market – things you might see on tv or hear on the radio Business/Profesional Market Government – Trying to sell things to the government, and Profesional – advertising for accounting software, and things that your generally not going to read for pleasure, but there going to be ways to improve your business.Bar Magazines, no one is going to buy the stu ff in that magazine, but owners of restraunts are going to buy it. Business – trying to get your beer on the first shelf, and dealing with the grocery store , or liquor store Integrated Marketing system – Customers hear from a various amount of different markets. (Flagler College business Cards) The consistency so everyone knows what a companies about, and what their image, logo, and slogan is.All state – Have their lil slogan on anything they hand out, â€Å"The Good Hands People†, and have their logo on most things, and have their color that they always use, so it will last in peoples memories and they associate everything their company with it. Art to creating proper advertising to get their message out properly. Theres going to be a persona (Spokesperson), a Medium (Getting the message out with a catchy phrase or something) , and the way people will receive it. Spokesperson – Someone that speaks on behalf of a company. hey can be a person (like William Shatner for priceline) but they can also be a persona (like Ronald Mc’Donald), pretty much any person that’s getting the companies message out. They should be catchy, and will use catchy phrases (subway foot-long song, or I want my Baby Back Ribs) You need that artistic eye, certain color combos can make all the difference and mean completely different things. A lot of times they will advertise things as being bigger, and sounding better than they are. A lot of companies will take out some of the product, Bags of potato chips, making a beer only 11. 5 ounces rather than 12. out of 5 dentist recommend it ( that’s not a lot of dentist out of the millions that exist) Price Economic Argument – Argument that competition Exclusive Distributions – you need to buy the right to sell a certain product in that area. Advertising perpetuating stereotypes – advertising can sometimes bring out stereotypes for certain people. They have women in the kitchen in commercials, and men always doing the work. Ad agencies need to regulate themselves, they actually meet every year to figure out what they can do, and what they can’t do. FTC – Federal trade commission deal with any company that does trade with more than one state.If there is not trading involved in more than one state than it is generally just regulated by the states capital The FTC will tell people to not air something, and make sure that nothing offensive is on the air. If you don’t sign the consent to agree then you have make another commercial correcting your mistake, and putting out a new ad with the correction on your expense. (corrective advertising) Puffery – is exaggeration, and that is something you can do. * self actualization – becoming the top , ceo, of a company, you’ve proven to the world that your at the top, and are very successful. Generally these people will buy the expensive cars, boats, jets, watches, and ec t. * Assumption Factor – Never assume you know what your target is, or what they want. * Task Utility – product or service that does something for you, makes doing a task easier. * Premade food * Form utility – when a manufacturer puts together hundreds of pieces that you would not want to do. * A computer being built for you, a chair, ect. * Time Utility – product or service available when you want it. * Can’t buy a Harley Davidson right away, going to be at least a few months to get one. * Where utility – the product is available where you want.This includes being delivered to your house. * â€Å"Perception is the reality† – if you perceive a product to be better, than it is. * * Ch. 1 Advertising Today Advertising lets customer aware of a product, comprehend what its used for, and see how it is different from its competition. Info will help create a conviction, that this product is better. It will then give the customer a de sire to buy from this retailer, and help them take the action to buy a product. Integrated Marketing Communications (IMC) – when consumers receive consistent and positive messages about a brand.Marketing Communications – Tools that companies and organizations use to initate and maintain contact with their customer, clients, and prospects. Advertising – is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products by identified sponsors through various media. A type of communication, structured, and composed Directed to groups of people, not individuals so its nonpersonal Most is paid for by sponsors Public service messages – carried at no charge because of their nonprofit status. Product – encompasses goods, services, and ideas.Medium – the channel of communication advertising reaches us through. Word of mouth (WOM) – when you tell somebody how much you like a product. Becoming more popular thanks to twitter and facebook. Mass Media – the traditional way of advertising. Addressable media – direct mail. Interactive media – the internet Nontradional media – shopping carts, blimps, and dvds. * Two types of dimensions in advertising * Communication dimension – how advertising is actually a form of structured, literary communication. Marketing dimension – explains the important role advertising plays in business.Economic dimension – shows how and why advertising evolved as it did. Social and ethical dimension – considers the impact of advertising on consumers, businesses and society. * Source Dimension Sponsor – the company advertising a product or idea, legally responsible for the communication and has a message to communicate to actual consumers. Author – the sponsors ad agency, a creative team at an ad agency. Persona – real or imaginary spokesperson who lends so me voice or tone to the ad. * Message dimension Autobiographical – tell a story about myself to you the imaginary audience.Narrative messages – a third-person persona tells a story about others to an imagined audience. Drama message – the characters act out events directly in front on an imagined epmpathetic audience. * Reciever Dimensions Implied consumers – Adressed by the ad’s persona, imagined by the ad’s creators to be the ideal consumers who accept uncritically the arguments made by the ad. Sponsorial consumer- the gatekeepers who decide if the ad will run or not, group of decision makers at the sponsors organization. Actual Consumer – people in the real world who make up the ad’s target audience.They will actually get to see and hear the ad . * Feedback – completes the cycle, verifying that the message was received. * Every business has three broad functional division – Operations, Finance, and Marketing. * Marketing – the process of planning and executing the conception, pricing, distribution, and promotion of ideas, goods, and services to create exchanges that atisfy the perceived needs, wants, and objectives of individuals and organizations. Consumer advertising – most advertising falls under this category. Retail advertising – advertising sponsored by retail stores and businesses. PSA (Public Service Announcements) –Industrial / Business Markets Business to business – rarely seen by the actually consumer, because they will generally specialize in one department. Kitchen Magazines for restraunts. Trade Advertising – Wholesalers, retailers, and dealers. Generally a product is sold to these companies so they can get rid of a mass quanity at one time. Professional advertising – advertising aimed at teachers, accountants, doctors, engineers, ect. Used to convince professionals to recommend or prescribe a specific product or service, to b uy brands of equipment and supplies for use in their work, or to use the product personally.Agricultural advertising – to promote products and services used in agriculture to farmers and other employed in agribusiness. Price strategies – Image advertising – creates a perception of a company or a personality for a brand, is rarely explicit about price. Almost never mention price, but always say how cool it is to have their product. Sale advertising – used most often by retailers, dealers, and shops to call attention to a recent drop in the price of a brand or service. Place : Global, international, national, regional, and local.Promotion Personal selling – face to face interaction or telemarketing. Usually high priced items like cars or real estate. Product advertising – service and goods Nonproduct advertising – sells ideas Noncommercial advertising – seeks donations, volunteers, or changes in consumer behavior. Awareness adver tising – wants to create an image for a product and position it competitively with the goal of getting readers or viewrers more aware of their product. Action advertising (Direct-response) – toll free number for immediate information.Sales promotion – coupons, free samples, contests, or rebates on the purchase price. Public Relations – Collateral materials – brocures, catalogs, posters, sales kits, instruction booklet, ect. Art Director – responsible for visuals Creative Director – responsible for all creative departments Typically comes from the copy side * Graphic designer – works on the visuals * Rainmaker – acountive executive, they pitch what advertising agency can do * Copy-writer – responsible for the slogan, and words * Resignance – you get what the ad is trying to get through, or say to you. Relevant – good ads should all be relevant, has some type of reason. * What good advertising should d o : Inform – where is product, how much does it cost, what is it, Persuasion – should give you reasons to try product or service Reminding – have to continue to let you know that they are still there. Objective statement – what ad is trying to accomplish, are you solving a problem, something that makes life easier Supportive Statement – what can you put in there to support what you are saying Getting a spokesperson, athlete to go in there to back up the product.Primary demand – demand for the entire product class Selective demand – demand for a particular brand. Abundance principle – states that in an economy that produces more goods and services than can be consumed, advertising serves two important purposes. Keeps consumers informed of their alternatives (Complete information) It allows companies to compete more effectively for consumer dollars (Self-Interest) * Why people are against advertising Short term manipulative argum ents – saying advertising is deceptive or manipulative.Puffery – exaggerated, subjective claims that can’t be proven true or false, such as â€Å"the best†, or â€Å"the only way to fly†. Non-product facts – aimed not at the product but the consumer, and does not really give any information about the actual product. Such as â€Å"Pepsi. The choice of a new generation†. Social or enviormental impact of advertising – long-term macro arguments. Manipulates us into buying things we don’t need. Replacing our citizen democracy with a selfish consumer democracy.Only 17 percent of consumers view advertising as a source of information to help them decide what to buy. Too much advertising. * Ethical – means doing what is morally right in a given situation. * Social responsibility – doing what society views as the best for the welfare of people in general or for a specific community of people. * CARU (Childrens Advert ising Review Unit – promotes responsible children’s advertising and to respond to public concerns, self regulatory guidelines for childrens advertising. * Fair information practice principlesNotice – requires website to clearly post its privacy policy Choice – consumers level of control over being profiled and how their information is used Access – ability for consumer to access information collected about them and make amendments to it. Security – requires advitisers to protect the data they have colleceted Enforcement – requires all industry members subject themselves to third party monitoring by independent company. FTC – major regulator of advertising for products sold in interstate commerce.Substantiation – supporting data and scientific studies to their products purpose Endorsements – the person promoting the product can’t be misleading, he has to actually use that product himself. Affirmative disclos ure – gives health warnings Remedies for unfair advertising Consent decree – document the advertiser signs agreeing to stop the objectionable advertising Cease and desist order – when consent decree wont be signed ftc may prohibit further use of the ad. Corrective decree – explains how their ad was wrong before and corrects the misleading mistake.FCC – responsible for protecting the public interest and encouraging competition. Four distinct groups in advertising Advertisers – companies that sponsor advertising for themselves and their products. Advertising agencies – helps the advertisers plan, create, and prepare ad campaigns and other promotional materials. Suppliers – assist both advertisers and agencies in preparing advertising materials. Media – sell time and space to carry the advertisers message to the target audience.Local advertising – targeting customers in their geographic area. Sometimes called retail advertising because retail stores account for so much of it. Dealers or local franchisees of national companies. Stores sell a variety of items. (grocery, department stores, convience) Speciality businesses and services (Banks, restaurants) Governmental, and nonprofit organizations. Product advertising – promotes a specific product or service Regular price-line advertising – informs consumers about services or merchandise offered at regular prices.Accounting firms might use regualar price-line Sales advertising – placing items on sale and offering deals Clearance advertising – making room for a new product line getting rid of the old stuff at a low price Institutional advertising – create a favorable long-term perception of the business as a whole, not just of a particular product or service. â€Å"Im loving campagn†. More of an idea Classified advertising – locate and recruit new empoyees, offer services, sell or lease merchandise.In tegrated marketing communications – (IMC) joining together in a consistent manner everything that communicates with customers. Co-op advertising – build the manufacturers brand image and to help its distributors, dealers, or retailers make more sales. Newspapers – want to advertise in newspaper because a lot of people, different sections for different types of ads, and can also be local. Disadvantage – poor production, no high quality animation and mostly black and white. Ad is normally short termed, because new paper comes out everyday.

Hamlet Essays (169 words) - Fiction, Literature, Theatre, Hamlet

Hamlet Essays (169 words) - Fiction, Literature, Theatre, Hamlet Hamlet Throughout our lives we have to deal with the changing emotions within us. Our emotions can sometimes be as unpredictable as the weather and yet weve all found uses for the phrase Im having a bad week. More over, while life can be a roller coaster ride, it can seem at times that we have a string of fortunate or unfortunate luck. These shifting highs and lows that we experience are a mild form of melancholy. While Hamlets melancholy in the play is much more pronounced then that which most of us experience, its still effects us the same way as it does him. Its usual to have weeks where everything seems to go wrong and your temperament changes from what could have been a lighted hearted, fun mood, to a dark, unpleasant mood. It can even seem at times that youre about to go crazy, if one more bad thing happens to you. This situation resembles that of Hamlet.

Asian and African People Essay Sample

If one looks at the map of the universe. it is difficult non to detect that Asia is the biggest land mass. Asia is of import to the remainder of the universe. The importance of this portion of universe is non merely because it is the biggest continent of the universe. but besides because it is the part if the universe which is place to the bulk of humanity. All dumbly populated states are located in Asia. Asia spans 100s of longitude and as a consequence you find a assortment of civilization and traditions in Asia. Asiatic people are by and large closely bound to their traditions and for them it is ever hard to interrupt off. The continent as a whole is rich in traditions and values. Asiatic people are posterities of a assortment of races. You find one sort of people ruling one part in Asia. For illustration. the Indian subcontinent is home to the Aryans. The East of India is largely home to the yellow races which include the Mongols. These people have really typical characteristics and can be identified really easy. The West of India is largely populated with Persian and Arab characteristics. More towards the West you find western mix in the mosaic of population that lives in Asia. Asiatic people are different from the people of the other continents as these people are still near to their roots and in most of the states you find agro based economic systems. The economic systems are non really good developed and you find intertwine the force per unit area on land is great. Still. being blessed with the most fertile fields of the universe. Asia is feeding the remainder of the universe as a granary. In Asia. you still find that coevalss after coevalss of people are bound with the traditional values. The West of Asia is largely dominated by the Muslim values as a concatenation of Muslim states is located in this portion of the universe. In general here Islamic values are followed and household unit is appreciated. Families are the basic structural unit in doing up the societies here. Even in the technically advanced and developed states like Japan. you still find that household ties are of import to them. Peoples from more developed parts of the universe sometimes see Asiatic people to be rearward and superstitious. but I believe the Asians are happy and at place with their household units still integral. Asiatic traditions are most of the times truly colourful and in some instances hard to understand for people coming from extremely developed states. The impact of faiths on the traditions and values of the people of Asia is outstanding. Most of the people populating in Asia find faith and linguistic communication to be truly of import to them. The frock codifications are specific and the festivals are besides under the spiritual influence. In general. you can state that Asiatic life is different from the life in other parts of the universe. It is still about place and household. Peoples here are still bound to their roots. and most of all. they are happy about it. There are many states that form a portion of the continent of Asia like the Islamic states and the Southeastern states of Nepal. India and Bangladesh. Asia has the largest land mass in the whole universe and is a place to a bulk of human population that is shacking in the universe. Most of the dumbly populated states of the universe are situated in Asia. There are a big figure of states that constitute this continent and as a consequence it is home to a broad assortment of civilizations and traditions. Peoples of Asia are really strongly attached to their fatherlands and happen it really painful to divide from their native states. Asiatic people are offsprings of an umteen figure of cultural races. It contains states like India. Pakistan. Myanmar. China. Bangladesh. Afghanistan. Nepal. Sri Lanka and the developed states of Japan and Russia. This continent is abounding with a assortment of climes. lands and astonishing landscapes. From Himalayas to the waterless lands of Mongolia and Afghanistan. the continent of Asia is bestowed with astonishing landscapes. Asia has a immense country of land and the western portion of Asia comprises Muslim states like UAE. Qatar. Iraq. Iran and Dubai and contains characteristics of Arab and Persian civilizations. Asia has people following all the faiths from Hinduism. Islam and Christianity. The continent of Asia is blessed with fertile lands in China and India and excels in agricultural production of nutrient grains and rice. Asiatic people are known all over the universe for their strong cultural values and intelligent heads. This continent has given birth to many celebrated scientists. famous persons and politicians. Although this continent does non tout of many developed states. many developing states within this continent are on the threshold of going developed. Asia as a continent was ab initio under the colonial regulation for a really long clip except for the states of Japan or Russia. Many states like India. China. Pakistan and Afghanistan have suffered the brunt of oppressive colonial regulation by Europeans and Americans for a really long period of clip. Timess have changed now and the states of this continent are shiping on the epoch of economic development like neer earlier. Southeast states like India. Sri Lanka and China are sing surprisingly high rates of per capita GDP growing. These states have besides made an attempt to continue communal harmoniousness and integrity by following a policy of inter-regional cooperation and forming associations for the above intent like SAARC. They have besides forged of import trade confederations with each other to common encouragement economic growing. Asia is good known for jubilations and festivals. It is a land where festivals of different civilizations and faiths are being celebrated. Among the major Hindu festivals are Diwali. Holi. Baisakhi. and Eid ul-Fitr. Dusshera. Onam and Christmas and are celebrated with great ardor all over India. African People A ; CultureThe huge continent of Africa is so rich and diverse in it’s civilization with it non merely altering from one state to another but within an single state many different civilizations can be found. Much of Africa’s cultural activity centres on the household and the cultural group. Art. music. and unwritten literature service to reenforce bing spiritual and societal forms. The Westernized minority. influenced by European civilization and Christianity. foremost rejected African traditional civilization. but with the rise of African patriotism. a cultural resurgence occurred. The authoritiess of most African states foster national dance and music groups. museums. and to a lesser grade. creative persons and authors. Africa was the place of birth of the human species between 8 million and 5 million old ages ago. Today. the huge bulk of its dwellers are of autochthonal beginning. Peoples across the continent are unusually diverse by merely about any step: They speak a huge figure of different linguistic communications. pattern 100s of distinguishable faiths. live in a assortment of types of homes. and prosecute in a broad scope of economic activities. Over the centuries. peoples from other parts of the universe have migrated to Africa and settled at that place. Historically. Arabians have been the most legion immigrants. Get downing in the seventh century ad. they crossed into North Africa from the Middle East. conveying the faith of Islam with them. A ulterior motion of Arabs into East and Central Africa occurred in the nineteenth century. Europeans first settled in Africa in the mid-17th century near the Cape of Good Hope. at the southern terminal of the continent. More Europeans immigrated during the subsequent colonial period. peculiarly to contemporary South Africa. Zimbabwe. and Algeria. South Asians besides arrived during colonial times. Their posterities. frequently referred to as Indians. are found mostly in Uganda. Kenya. Tanzania. and South Africa. Africa is the festival continent. Throughout the whole continent. colorful and vivacious festivals range through musical. religous. cultural and harvest to call merely a few. There are many different people groups and folks across the continent of Africa – with their civilization changing from folk to tribe. We have included merely a few on this page and will be adding to the list on a regular basis. Snap the rubric for elaborate sections†¦ Afar The Afar people live chiefly in Ethiopia and the countries of Eritrea. Djibouti. and Somalia in the Horn of Africa.Anlo-EweThe Anlo-Ewe people are today in the southeasterly corner of the Republic of Ghana. They settled here around 1474 after get awaying from their past place of Notsie. Much of African civilization places great accent on visual aspect and hence on jewellery. African jewellery has been given enormous attending for centuries. Own a utile and beautiful portion of African civilization now. Many pieces of African jewellery contain cowrie shells. They are non merely beautiful but besides symbolic! Masks are representative of many different things in African history and civilization. Lineage is really of import to the African people to demo award to their ascendants. They design the masks with luxuriant hair and jewellery to demo great wealth and award so their ascendants will be pleased with them and convey approvals. Ancestors are greatly to be feared if they are enraged. so the people are really careful to be honouring to them at all times. Masks are greatly revered in African civilization Many masks are used in ceremonials by and large picturing divinities. liquors of ascendants. fabulous existences. good and or evil liquors. the dead. carnal liquors. and other existences believed to hold power over humanity. African nuptialss are a household matter and affect the combine of two lives. two households. and sometimes even two communities! There are many different marrying traditions in the African continent and no two are precisely likewise. However. in all the communities the bride plays a really particular function and is treated with regard because she is a nexus between the unborn and the ascendants. A bride might finally bear a really powerful kid. so she is treated with regard. In some countries of East Africa the grooms household would even travel to the brides small town and put up a whole new house at that place. There are many stairss that take topographic point before matrimony starting at a really immature age where preparation takes topographic point in how to be a suited spouse. Girls will many times go to Circumcision schools where adult females learn them what is involved in matrimony. and in some cultural groups even learn secret codifications and linguistic communications so that they can pass on with other married adult females. In the Wolof folk there is even a clip where the seniors of the small town gather with the bride and give advice and gifts. Weddings can be really luxuriant. affecting banqueting and dancing for yearss within a community. they can be really simple. or they can even be performed in immense matrimony ceremonials affecting many different twosomes.

Establishing an Illegal Business Essay Example | Topics and Well Written Essays - 1000 words

Establishing an Illegal Business - Essay Example Establishing an Illegal This paper shows how to establish a lucrative ecstasy-manufacturing firm in the country The medical department refers to ecstasy to be illegal since there is drug has no medicinal value. They argue that the drug has effects on the human brain with effects such as hallucination. Despite the medical reasons, the drug still attracts a large market demand. At this point, the first steps of starting a business are in place. The beginning tasks such as the product type and the size of business is already in place. The second step involves being aware of the customers’ needs. The main customers of the product would target the young generation. The young generation holds the largest demand for the ecstasy drug. There should be enough information concerning the manufacture and distribution of the drug. To have a proper network that would coordinate the flow of the drug; the firm would work closely with other distributors and study how the drug rotates. Next is to identify the area that would best fit the establishment of the company. The area should be one that does not attract any suspicion to the authorities. The best way would be to establish a camouflage firm that would cover the identity of the drug. Identification of financial, natural, man-made and human resources for the firm should be available freely. A business plan would assist with the planning and calculation of the requirements. This is the trickiest part before the actual running of the operation. At this point, it would be difficult to trust the operators for information. In addition, the government has spies from top agencies that are out to fight the production and distribution of drugs. Therefore, as the planning occurs, the company would import the products from outside countries to test the market (Koellhoffer 24). Importation would need the firm to seek creative methods that would challenge the border security. The government concentrates on cracking down on drug traffickers along the Mexic an border and major airports. The security is tight in those areas because Mexico is a major drug trafficking country. The government has produced information that links drug trafficking to the Islamic terrorist groups. Associating with the terrorist groups openly, would link the firm to drug trafficking, thereby, blowing its cover (Brott 48). There would be need to establish connections along the customs officials that would assist in importing the products. After making the order from the outside country, the firm would claim to be importing materials to set up a local pharmaceutical firm. In the process of importing the materials, the firm would smuggle some quantities of ecstasy to try into the market. The operations at the customs would require the influence of powerful individuals in the country to see to it that the drugs come in. As mentioned above, drug business is a billion dollar enterprise headed by powerful people in the country. Many of the firm’s expenses would include paying off powerful individuals who influence the drug trade in the market (Harvard Business School 67). Ones the drug is in the market, the firm would begin by first having agents who distribute at parties. Through this, the agent would interact with other drug agents from other countries. Soon the drug distribution system will be in place, enough for the firm to supply to the other agents from different drug cartels. Once the firm establishes the proper networks necessary to meet the requirements for profitable